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Hyundai is the largest car manufacturer and developer in South Korea, covering multiple sub-markets of cars, SUVs, sports cars and commercial vehicles. The brand was founded in 1967 and is headquartered in Seoul, South Korea. The founder Zheng Zhouyong initially founded Hyundai Automobile with the lofty ideal of “turning the automobile industry into an export strategic industry of the Korean economy”. Now, with the Nanyang R&D Centre as the core, through the world in the United States, Europe, Japan and India With the research and development network, Hyundai Motor has achieved considerable results by focusing on developing key technologies and vehicles suitable for regional markets. In May 2021, Hyundai Motor ranked 154th in the “2021 Forbes Top 2000 Global Enterprises”.
The car logo of Hyundai Motor is an ellipse with the litagonal letter H. The ellipse represents the earth, which means that Hyundai Automobile takes the world as the stage to carry out the global operation and management of the enterprise. The ellipse not only represents the steering wheel of the car, but also can be regarded as the earth. The combination of the two implies that modern cars are all over the world.
Hyundai Motor's car series covers sedans, SUVs, sports cars, business cars, etc. The cars include common models such as Elantra, Fiesta, Yuena, Sonata, etc. The SUVs include Hyundai ix35, Tucson, Paris and other models. At the same time, it also has its sub-brands Hyundai Genesis, Hyundai Labour Ens and other sub-field models have built up in a variety of models. Among them, the hot-selling Fiesta, with excellent cost performance, divides the compact car market with popular models such as Civic and Xuanyi in China. Among the SUV models, Hyundai ix35 competes with Honda XR-V, Outlander and other models.
